Everyone knows the standard Valentine's Day gifts: flowers and chocolates. But if you really want to express what's in your heart, think a little harder about what you're going to give.

While those tried-and-true gifts are certainly nice, think of them as an accompaniment to the main event - a gift that reflects the personality of the recipient, and which shows that you put thought and creativity into your gift.

Before you set out on a shopping trip, take a moment to think about your gift recipient's favorite things, whether it's a charitable cause, an author or a hobby. If you can, try to plan an afternoon with your loved one and, over lunch or an excursion, see if you can pick up some ideas. Make mental notes, write them down when you have a moment, and then hit the shops. But if you aren't able to connect for some time together, consider using these ideas and adapting them to your fit your Valentine.

Put a spin on the standards
The easiest thing in the world is to get a bundle of red roses with baby's breath and a pre-made chocolate sampler - you can even pick those up at gas stations. Make the sentiment say more by putting a little extra thought into it. You could consult traditional Victorian flower meanings (for example, asters are symbols of love, freesia indicates trust) or choose a bouquet done in your Valentine's favorite color. If your sweetheart is a chocoholic, check your area for artisanal chocolatiers. A small sampler of chocolates and candies made with the finest ingredients will be more flavorful and memorable than your standard assortment.

Give the gift that gives back
Valentine's Day is the time of year when the feelings of your heart are given the most attention - why not let that lead you to think of heart health? According to the American Heart Association (AHA), heart disease kills one person every minute, and it is the No. 1 killer of women of all ages. To raise awareness of the risks of heart disease and also to raise critical funds for the AHA, Yankee Candle Company has continued its annual "Light a Candle for Your Heart" program which coincides with the AHA's Heart Health month and "Go Red" movement each year.

"By giving selected red Yankee candles to your loved one this Valentine's Day, you not only are giving America's best loved candle, you also will be giving a gift which directly benefits heart research," says Yankee Candle's Rick Ruffolo. "A dollar is donated to the AHA with every purchase." You also can include a card to tell the recipient that they can raise more money for the AHA on Facebook. "Become a fan of the company and send virtual candle gifts to all of your friends - for each candle you send, we will donate to the American Heart Association," Ruffolo adds.

Make it an experience
Going out to dinner is a Valentine's Day tradition - that much is clear to anyone who tries to get a reservation at a nice restaurant on Feb.14. To avoid the crush of diners and the often inflated menu prices, opt for something a little different. If you're spending time with your sweetheart, try something that requires you to work together - maybe try out a climbing wall at a local gym - or something that will make you want to cuddle up together, like ice skating or sledding. If your Valentine is more platonic, opt for going to see a movie - or plan a game night at home. No matter what you do, spending time together is a gift that always warms the heart.

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